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Success Stories: How I Drive Results for Startups

#1 How Scalable Customer Acquisition Helped a FinTech SaaS Company Achieve Profitability

Company: B2B FinTech SaaS specializing in accounting software for SMEs.
Problem: The company reached product-market fit with 500+ paying customers but struggled with profitability and stagnant customer growth. They needed scalable marketing strategies to unlock growth.
My Role: Chief Marketing Officer.
My Goal: Increase monthly sales by developing a scalable customer acquisition system.

Results. I scaled customer acquisition, increasing sales 65% and reducing customer acquisition costs (CAC) by 20%, enabling the company to achieve profitability.

How I achieved these results:

  • Scaled PPC media buying campaigns to drive qualified traffic.

  • Established a partnership program with Managed Service Providers (MSPs) to expand market reach.

  • Implemented a targeted PR strategy to increase brand visibility.

  • Built and led a high-performing marketing team.

  • Streamlined the content production process to improve efficiency and enhance the quality of brand content.

  • Set up advanced SaaS analytics to measure performance and optimize strategies.

#2 How GTM Strategy Helped an AdTech SaaS Company Secure a New Market

Company: B2B AdTech SaaS specializing in marketing software.
Problem: The company had dominated its initial market as a pioneer but faced stagnation due to its limited size. To sustain growth, the company needed to expand into a new market. This required in-depth research, tailoring the product to fit the new audience, and launching a comprehensive go-to-market (GTM) strategy.
My Role: VP of Marketing.
My Goal: Launch the product in a new market and establish a scalable growth trajectory.

Results. I developed a comprehensive go-to-market (GTM) strategy, generating 200+ qualified leads within three months and securing the company’s foothold in the new market.

How I achieved these results:

  • Collaborated with the product team to align product features with the new market’s needs, ensuring a strong product-market fit.

  • Conducted in-depth research to identify audience pain points.

  • Designed a tailored GTM strategy.

  • Built a cross-functional team for market launch.

  • Refreshed the company’s brand style to resonate with the new audience.

  • Developed content to support marketing efforts.

  • Tested media buying campaigns to identify the most effective channels.

  • Organized appearances at international events to build brand recognition and generate leads.

  • Established a partnership program with Value-Added Resellers (VARs) for distribution.

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